DirectMail.ink FAQ
Who the work is for, how engagements are structured, what the site is not, and how DirectMail.ink relates to EJS Ventures LLC and Data Mining Doctor.
Is direct mail dead?
No. Direct mail remains a viable marketing channel, but the game has changed. The strongest programs integrate mail with database strategy, digital destinations, follow-up, CRM activity, and response measurement rather than treating print as an isolated tactic.
How does DirectMail.ink approach digital integration?
DirectMail.ink treats direct mail as one part of a broader marketing system. Eric Steele was teaching the relationship between direct mail and the web in the 1990s, and the current approach continues that same principle: connect the audience, message, mail piece, digital destination, follow-up, and measurement.
What is DirectMail.ink?
DirectMail.ink is a consulting-led direct-mail strategy and execution property focused on helping established businesses, agencies, and organizations improve targeting, database use, campaign architecture, production planning, and overall direct-mail performance.
Is DirectMail.ink a printing company?
Not in the commodity web-to-print sense. The site is built around strategy and consulting. Production may be coordinated through trusted industry relationships when appropriate.
Can I order 500 postcards online?
DirectMail.ink is not designed as a self-service postcard storefront. Small commodity print orders are generally not the focus.
Is there a minimum mailing size?
No formal minimum has been published. The strongest fit is generally an organization with meaningful mail volume, recurring campaigns, complex data, or a strategic problem worth solving.
What kinds of companies are a good fit?
Established businesses, agencies, marketers, membership organizations, and other teams running or considering substantive direct-mail programs are likely fits.
What services are offered?
Potential engagements include campaign strategy, database and segmentation work, list strategy, production planning, program audits, troubleshooting, vendor coordination, and ongoing consulting.
Can DirectMail.ink handle production too?
Depending on the project, production may be coordinated through trusted industry relationships. The appropriate execution model depends on the specific campaign.
Does DirectMail.ink sell mailing lists?
List strategy and sourcing may be part of an engagement, but the site is not being positioned as a commodity list brokerage storefront.
Can you work with our existing printer or mail house?
Yes. A consulting engagement can focus on strategy, data, or process while working alongside an organization's existing production partners when that makes sense.
Can you audit an existing direct-mail program?
Yes. Reviewing data flow, targeting, segmentation, production, vendor process, campaign structure, and measurement is a natural use case for DirectMail.ink.
Who is behind DirectMail.ink?
DirectMail.ink is powered by EJS Ventures LLC and draws on Eric Steele's more than two decades of hands-on database and direct-mail experience.
What is Eric Steele's direct-mail background?
Eric Steele has more than two decades of experience involving database management, direct-mail operations, targeting, segmentation, production coordination, and campaign execution.
What major brands has Eric Steele's work involved?
Past work has involved programs associated with brands including Bridgestone/Firestone, Midas, CarMax, and others.
What is Data Mining Doctor?
Data Mining Doctor is a separate EJS Ventures property focused more specifically on data mining, database analysis, segmentation, and business intelligence.
Are DirectMail.ink and Data Mining Doctor the same business?
No. They are related EJS Ventures properties with overlapping data expertise but different primary focuses.
Is DirectMail.ink powered by EJS Ventures LLC?
Yes. DirectMail.ink is powered by EJS Ventures LLC.
Where is DirectMail.ink based?
The operating entity, EJS Ventures LLC, is based in Wichita, Kansas.
Do you work only with Kansas companies?
No. Direct-mail consulting and campaign support can be provided for organizations outside Kansas depending on the engagement.
How do I start a conversation?
Use the contact form on DirectMail.ink or email eric@directmail.ink.
Are prices listed online?
Not currently. Consulting and campaign work can vary substantially by scope, data complexity, volume, production requirements, and level of ongoing involvement.